RACE IN THE CITY
The premier racing class for electric vehicles, Formula E was established in 2014 by FIA (Federation Internationale de l'Automobile), which sponsors the Formula 1 (F1) World Championship along with the World Rally Championship (WRC). As a test site for the research and development of electric vehicles, our goal is to increase interest in electric cars.
The all-electric drive system of Formula E results in minimal drive noise and zero exhaust. This allows all races to be held in metropolitan and urban areas on city streets.
SMALLER STRONGER FASTER
FROM RACE TRACK TO
In conventional motor sports such as F1, technological innovation is born amongst fierce competition between tire and brake manufacturers. Technical advancements made in the field of extreme motor sports have trickled down to the commercial sector, supporting the evolution of the entire vehicle.
This trend is also being played out in the world of electronics and Formula E. In this all-electric racing series, data fed back from use under severe conditions is expected to lead to further innovations in electric vehicles.
Compared to other top class motor sports such as F1, Formula E boasts a large number of vehicle manufacturers. In fact several manufacturers have consolidated resources and moved away from traditional racing to focus on Formula E. Audi will make their debut from Season 4 while BMW and Nissan will compete from Season 5 and Mercedes and Porsche from Season 6, pushing Formula E to the forefront for cutting-edge technological development.
Already in its fourth season, Formula E is broadcast in 197 regions worldwide, with over 300 million people tuning in last year to watch at least one race.
In addition, actively developing interactive promotions utilizing digital platforms allows users to experience the races without actually being there, helping Formula E to achieve impressive growth - especially among the younger demographic including Millennials aged 21-45.
As a result, the percentage of young fans has reached 60%, with over 40% female, and Formula E continues to attract new fans from outside the world of motor sports.
SOCIAL -with Fans
From the very beginning Formula E has set a goal to engage and entertain fans. Hosting races in urban areas was only the first step. Now fans can become part of the action and can directly influence the outcome of races by voting for their favorite drivers.
Votes are accepted on the web, through the official app, or on social media like Twitter (#FanBoost), from the Monday prior to, and leading up to 6 minutes into, the start of each race. The 3 drivers with the most votes are awarded a burst of power that they can deploy during the 2nd half of the race to overtake other drivers or shake off pursuers.